discount
A discount is the magical price distortion that stages the moment a product loses its original value. Companies wield it to elegantly clear unsold stock while consumers become addicted to the drug called "great deal." By lowering prices, it paradoxically elevates perceived worth in a carnival of contradictions. The ultimate form of marketing that co-creates the hallucination of "savings." In the end, everyone enters a peculiar conspiracy believing they alone are savvy shoppers.