#Rebound Effect

The rebound effect is the ironic phenomenon where boasting about energy efficiency only inflates consumption unconsciousLy. Under the guise of improved efficiency, we break through our self-imposed limits and immediately squander the surplus. Like craving more cake while on a diet, environmental efforts also fall victim to the boomerang principle. The goal is to save energy, yet the outcome is expanded use—a paradox that delivers an unfunny punchline.