#Referral

A referral is the social ritual of transforming a person into a mere credential to borrow one's worth. Under the guise of preserving friendly relations, it is in fact a provisional contract to secure future favors. The referrer commodifies gratitude, while the referee is left with a guilty sense of obligation. In business, it works as a convenient magic that conjures debt under the name of "trust." In the end, everyone tiptoes around each other's egos, starved for the next connection.