#Reputation Management

Reputation management is the art of defending one’s image before countless judges in the form of public opinion. It is a blend of magical excuses and tools that keep only flattering messages visible while banishing unfavorable ones out of sight. Beneath every crafted statement lies a tangle of contradictions, and entities must dance on that razor’s edge. The true thrill of this craft lies in the endless cycle of flaming controversies and their calm extinguishments.