#Restaurant

Farm-to-table is the magical incantation that claims to bridge fields and dinner tables while actually staging a lavish performance of luxury and self-gratification. By showing consumers a producer’s face, it soothes guilt and sprinkles a spice called premium onto the price. The ideal of local sourcing functions as an expensive surrogate for the consumer’s craving for self-validation. It offers a ritual of eating yourself up a notch by embedding stories into every single tomato.