disaster risk reduction
Disaster risk reduction is the corporate ritual of demonstrating preparedness before calamities strike, earning praise only when everyone conveniently forgets it afterwards. It is the miraculous ceremony that convinces people risk has been mitigated the moment a plan is meticulously outlined on paper. Experts erect safety myths with charts and slogans, ensuring no one wants to take responsibility when the actual disaster arrives. In essence, it’s sentimental merchandise peddled as the illusion of having truly prepared.