#Sacredness

Holiness is an exclusive label people claim only to keep others at arm’s length. The loudest voices insist on its sanctity while the truly devout suffer in silence. At the altar, everyone plays pious, but in daily life they quickly bow to trivial desires. Holiness exists less to protect than to serve as an ever-present temptation to violate it.

Secular sanctity is the modern ritual magic that deifies the mundane. It calls the Starbucks queue a pilgrimage and worships sending emails to unnamed recipients as a grand sacrament. The wrinkles in a battered planner and coffee stains alike become holy scars that lure the faithful. It blurs the line between religion and marketing, sanctifying every triviality. By bestowing grandeur upon the everyday, people continue to conceal their own emptiness.