#Scarcity

Resource scarcity is the corporate buzzword that conjures an epic scramble for the last can on the Earth’s shelves. It turns ample reserves into mythic tales, thrilling policy makers and consultants alike with tales of impending doom. While it sounds solemn, it’s mostly a pageant of thin budgets and endless slide decks. A dark reminder that human ingenuity never stops—neither does our knack for consuming everything at top speed.