#Seasonality

Cuffing season is the seasonal trend where the drop in temperature triggers an explosive spike in romantic consumerism. Social media becomes a battleground for couple announcements, accelerating a culture of near-flings. The instinctual quest for warmth collides with short-term consumer behavior, spawning a new market ironically called blanket-sharing business. Romance is treated like the flagship sale item in a winter clearance, only to be discarded as obsolete stock when the season ends. It’s a modern phenomenon where the yearning for human contact forms a strange conspiracy with corporate strategy.