media training
Media training is the art of varnishing corporate talking points into palatable sound bites for the masses. Genuine thoughts or feelings are utterly superfluous: canned phrases and thin smiles suffice to dissolve inconvenient truths. When faced with a hostile interviewer, the greatest weapon is the capacity to mindlessly parrot safe jargon for hours on end. Ultimately, it churns out masters of verbal sleight-of-hand who can redirect attention and portray self-interest as a utopian vision.