shared identity
A shared identity is the corporate retreat's honored guest meant to celebrate the erasure of individuality by forcibly installing the same values into everyone. Believers don identical shirts to experience unity, yet end up with an unsettling sense of 'Who am I again?'. It claims to boost morale while absolving personal decision-making through mob smarts, the ultimate weapon of group dependence. In the end, the magic phrase 'everyone else is doing it' buries any trace of independent thought. A modern toy of peer pressure that dissolves every unique spark.