#Species

A creature anointed as the star of conservation campaigns, adorning headlines and posters. More often it serves as a fundraising mascot and branding tool than a genuine guardian of its ecosystem. In international summits it becomes a talking point accompanied by glossy photos, while lesser inhabitants remain in obscurity. Though chosen in the name of protection, the forgotten companions vanish from memory. A kind of ecological celebrity, its spotlight always flickers with strategic motives.