scale-up
A scale-up is a sweet incantation promising explosive growth and impending collapse in equal measure. It detonates small victories into boardroom fireworks and drags the team into an endless purgatory of KPI rituals and budget nightmares. Cradling a bomb named Investor Expectation, it drowns out the original mission. Slogans flourish, reality wilts. Behind grand visions lurk cracked floors and a weary workforce.