#SWOT

SWOT is the ritual of forcefully confining a company’s strengths, weaknesses, opportunities, and threats into a four-quadrant prison. It creates the illusion of future sight, but in reality it’s just a piece of paper where anxiety and hope sit side by side. The findings are sealed in an Excel sheet, only to be twisted by the corporate zeal of the boardroom. Yet participants admire the document as if they’ve discovered the Holy Grail.