sacramentality
Sacramentality is the PR strategy of religious institutions to sell holiness through material elements. Water or bread in church seem like mere droplets and flour, yet a dash of miracle spice doubles their reverence. Believers bask in ritual magic, using sacred theatrics to mask mundane boredom. Dressing up excuses to spend money and time in religious jargon turns the church into a fundraising mastermind. The truth remains unchanged, but the spectacle alone can inflate both price and emotion.