#UGC

UGC is the corporate ritual of collecting users' passing whims into zero-cost marketing spectacles. Users believe in self-expression and donate everyday photos and thoughts, but their worth is measured only by 'likes' and comment counts. The platform regards the infinite tide of content as both praise and a costless revenue stream, transforming unwitting participants into unpaid critics, testers, and marketers. Ultimately, UGC can be described as a future traveling stage museum built on collective narcissism.