individuality
Individuality is a magical incantation used to flaunt how different one is from others. The more one struggles to stand out, the more identical similar claims line up on this paradoxical altar. Corporations love this word, recycling it in uniform settings while proudly proclaiming "we respect you." On social media, templates called "your uniqueness" spread like wildfire, coloring everyone the same shade. In the end, a bizarre solidarity remains, where being an individual becomes a rule of the collective.