design thinking
Design thinking is the sacred business ritual of gathering around a round table and plastering sticky notes in the name of creativity. At the start of every brainstorming session, participants chant 'empathy first' until they have lost track of what decisions they intended to make. The call for prototypes summons cardboard and clay artifacts that multiply alongside an ever-expanding slide deck. Driven by the ominous deadline of sprints, teams cycle endlessly through iterations—often without a single release ever happening. This ceaseless loop of repetition gifts the illusion of progress while the true outcome quietly slips out the back door.