#Virtue Signalling

The act of ostentatiously broadcasting one’s own good deeds to solicit applause from others. On social media, the count of posts and likes becomes the sole measure of virtue, while actual impact fades into the background. With each gained ‘like,’ self-satisfaction swells, even as real contributions go unseasoned and unseen. It proclaims social justice publicly, yet is privately nourished by a hunger for praise, turning morality into mere performance.