#Whitepoint

White balance is the magical incantation that allows photographers to avert their eyes from the truth of color. It segregates those who obsess over light temperature as "experts" and those who do not as "careless", underpinning a convenient binary. A universal filter that swaps warm tones for cool or vice versa to suit one's mood. Yet it is also a nihilistic ritual of ceaselessly seeking the elusive "correct white".